Are you wondering how to make your website optimized by doing SEO on HTML pages? or, what are the different ways to optimize the webpage for SEO on HTML? If so, you’re not alone. Many website owners and developers are unsure of how to properly optimize their HTML pages for search engines.
Fortunately, optimizing your website’s HTML pages for technical SEO is not as difficult as it may seem. By following these few simple tips, you can ensure that your pages are properly optimized. And also stands a better chance of ranking highly on search engine results pages (SERPs).
What is HTML?
HTML is the foundation of any website. It is the code that helps structure a web page and its content. Search engine optimization is the process of making sure your HTML code is optimized for search engines.
Web browsers receive HTML documents from a web server or local storage. Then render the documents into multimedia web pages. HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.
HTML elements are the building blocks of HTML pages. With HTML constructs, images and other objects, such as interactive forms, may be embedded into the rendered page. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes, and other items. HTML elements are delineated by tags, written using angle brackets.
The HTML syntax describes what elements can exist in an HTML document, how elements can be nested, and what attributes can be applied to each element.
Here below I’ve pasted a simple and standard HTML code for a webpage. Now we’ll analyse this code and try to understand which tags are really important in terms of SEO perspective and how we can work on those tags.
Many people( mostly bloggers ) ask why their pages aren’t ranking. Many people try to share their content more and more instead of fixing the actual problem which is on their website. People think that only if we write anything and get massive backlinks then we’ll achieve what we want. but that is not the actual scenario.
Google is continuously working to give its users a better search experience. So their priority is always the user who is searching on Google, not the developer or the blogger who is fulfilling the answers. So we as a blogger and front-end developers need to understand what Google needs from us.
Now as in this, I’m talking on behalf of a front-end developer, so we’ll be focusing on the development part. So let’s take a quick look at how Google’s SEO algorithm works.
How does Google’s SEO algorithm work?
Google’s SEO algorithm is a complex system that takes into account a variety of factors to determine where a page should rank in the search results.
The algorithm is constantly evolving, and Google makes regular updates to keep improving the quality of the search results. However, there are some key factors that Google looks at when determining where to rank a page.
- The first is the quality of the content on the page. Google wants to surface the most relevant and informative results for users, so it looks for pages with high-quality, well-written content.
- The second factor is the authority of the website. Google looks at factors like the age of the domain, the number of inbound links, and the quality of those links to determine how authoritative a website is.
- The third factor is user engagement. Google looks at things like click-through rate and time on site to determine how likely users are to find the content on a page useful.
- Finally, Google also looks at the structure of a website and how easy it is to navigate. A well-organized website with clear titles and easy-to-find information is more likely to rank higher than a website that is difficult to navigate.
By taking all of these factors into account, Google’s algorithm can surface the best results for users’ queries. Now as bloggers, we should maintain the quality of our articles but as a developer, we’ve lots of work to do.
And as the key to Google’s SEO algorithm is all about the user’s perspective, so we’ve to think about the user first. Anything we want to do on our website should be taken care of as a user. If we can do this, our SEO score will increase automatically.
So, now we’re going to see SEO on HTML pages.
Optimization of the <Head> section:
In the head section, the very first thing we need to take care of is the title.
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in the browser tab and are also used by search engines to display a page’s title in search results.
To improve the title of a page from a technical SEO perspective, make sure that the title is reflective of the page’s content, is concise, and includes relevant keywords.
The visitor should get a hint of the topic of your webpage or article. And don’t make any clickbait titles cause that will give you nothing but bad SEO.
So, a good practice to make your title better is-
- For a webpage: Just give the keyword of your webpage, nothing more, and it will work smoothly for the page.
- For an article/blog: While writing a blog, make your title unique, add the main keyword of the blog, and try to describe the topic in very few words. Titles that are very long in length can affect your blog very badly. So don’t do it.
Now after the title, the most important tag of a page is the meta tag.
Meta tags are used to provide information about your page to search engines. The meta description tag is particularly important as it is used to give a brief description of your page. Be sure to include relevant keywords in your meta tags to help improve your page’s SEO.
There are several meta tags and among them, 3 are very important for SEO.
- Meta Description: The term “meta description” refers to the brief description that appears under each page’s title in the search engine results pages (SERPs). A good meta description doesn’t guarantee a high ranking, but it can influence click-through rate (CTR) – which is a major ranking factor.
Meta descriptions are important because:
1. They give searchers context about your page before they click on it.
2. They are used by Google in its featured snippets.
3. They help you stand out in SERPs.
They can influence CTR Here are some tips for writing effective meta descriptions:
1. Keep it under 160 characters.
2. Use relevant keywords.
3. Make it click-worthy.
4. Use natural language.
5. Avoid keyword stuffing.
6. Make it unique to each page.
- Meta Keywords: Meta keywords are keywords that are used to describe a page or a piece of content. They help search engines understand what a page is about and can be used to improve a page’s ranking in search results. Meta keywords are important because they can help improve a page’s ranking in search results. If used properly, they can help search engines understand what a page is about and can be used to target specific keywords.
How can I research meta keywords?
There are a few different ways to research meta-keywords. One way is to use a keyword research tool like Google AdWords Keyword Planner. Another way is to look at the source code of other websites that are ranking for your target keywords. You can also use a tool like Screaming Frog to crawl websites and look for meta keywords that are being used.
Once you have a list of potential meta keywords, you need to decide which ones to use. You should consider the relevance of the keywords to your topic, the search volume for the keywords, and the competition for the keywords. Once you have selected your meta keywords, you need to use them properly.
You should include them in the title of your page, in the meta tags, and in the content of your page. You should also use them in a way that makes sense and doesn’t stuff your content with keywords. Meta keywords are an important part of SEO and can help improve a page’s ranking in search results. If used properly, they can help search engines understand what a page is about and can be used to target specific keywords.
- Meta robots: Meta robots are HTML tags that can be added to a web page to give instructions to web robots (also known as crawlers or spiders). Web robots are programs that visit websites and read the pages in order to create listings for search engines. The most common search engine robots are Googlebot (which is used by Google), Bingbot (used by Bing) and Yahoo Slurp (used by Yahoo).
Meta robot tags can be used to tell web robots what to do with a page. The most common instruction is “index, follow”, which tells the robot to index the page (add it to the search engine listings) and follow the links on the page (so that it can index those pages too).
There are four different values that can be used with the meta robots tag:
1. noindex: tells the robot not to index the page.
2. nofollow: tells the robot not to follow the links on the page.
3. all: equivalent to “index, follow”.
4. none: equivalent to “noindex, nofollow”.
The meta robots tag can also be used with an “X-” prefix to give instructions to specific robots. For example, the tag “X-robots-tag: noindex” will only be obeyed by robots that recognise the X-robots-tag instruction (such as Googlebot).
When should I use Meta Robots tags?
Meta robot tags should be used sparingly and with care. They should only be used when you are sure that you do not want the page to be indexed or followed. Using meta robot tags can be a quick way to stop a page from being indexed. But it is better to use other methods such as robots.txt if possible.
How do I use Meta Robots tags?
Meta robots tags are added to the section of a web page, like this:
The name attribute should be “robots” and the content attribute should be a comma-separated list of the instructions that you want to give. For example, the tag above will tell all robots not to index the page and not to follow the links on the page.
It is also possible to use the meta robots tag to give instructions to specific robots. This is done by adding an “X-” prefix to the name attribute, like this:
In this case, the tag will only be obeyed by robots that recognise the X-robot-tag instruction (such as Googlebot).
A canonical tag is an HTML element that helps webmasters prevent duplicate content issues on their websites. The canonical tag is used to tell search engines which version of a page is the original, or “canonical,” version.
When duplicate content exists on a website, it can be difficult for search engines to determine which version of the content to index and rank. This can lead to content being ranked lower than it should be, or not ranked at all.
The canonical tag tells search engines which version of a page is the original, or “canonical,” version. By using the canonical tag, webmasters can tell search engines which version of a page they want to be indexed and ranked.
The canonical tag is an HTML element that looks like this:
The “href” attribute in the canonical tag contains the URL of the page that is the original, or canonical, version.
When to Use the Canonical Tag
The canonical tag should be used whenever there is duplicate content on a website. This can happen for a variety of reasons, including:
Multiple URLs for the same page: This can happen when a website has both a “www” and a “non-www” version of the same URL. For example, http://www.example.com and http://example.com are both versions of the same page.
Printer-friendly versions of pages: Many websites have printer-friendly versions of their pages. These pages are typically identical to the regular page, but with a different layout that is optimized for printing.
Session IDs: Session IDs are often used to track users as they move from page to page on a website. However, this can result in duplicate content, as the same page can have multiple URLs with different session IDs.
The canonical tag can be used in these situations to tell search engines which URL is the original, or canonical, version of the page.
How to Use the Canonical Tag
The canonical tag should be placed in the section of the page. If there are multiple versions of the same page, each page should have a canonical tag that points to the original, or canonical, version of the page.
For example, if there are two versions of the same page, one at http://www.example.com and one at http://example.com, each page should have a canonical tag that points to the other page.
If there is only one version of the page, the canonical tag should point to itself.
A canonical tag is an important tool for preventing duplicate content issues on your website. By using the canonical tag, you can tell search engines which version of a page is the original, or “canonical,” version. This helps search engines index and rank your content correctly, and can improve your website’s search engine optimization.
This was everything we need to inside the <head></head> tag. Now we’ll be moving on to the body of the webpage/blog.
Optimization of the <Body> tag:
Till now we were giving search engines hints about the topic of our webpage. We were giving them information about what the page is containing. Now inside the body tag first we’ve to provide relative content, i.e. we need to create content on the keyword and description. Along with that, we need to focus on some tags to improve our SEO score.
Headings and subheadings are used to organize your page content. Using proper headings and subheadings can help improve your page’s readability and help search engines understand the structure of your page.
Image Alt attribute:
Image alt attribute is one of the most important things to focus on when doing SEO for images. By using keywords in your image alt attribute, you can help improve your image’s search engine ranking and make it more likely for people to find your image when they search for relevant keywords.
The image alt attribute is the text that appears in place of an image if the image is unable to be displayed for some reason. This text is also used by search engines to help determine the content of an image and to help index images for search results.
When adding images to your website or blog, always include the image alt attribute and fill it with relevant keywords. These keywords should be ones that you think people might use when searching for images of the same subject matter as your image.
Here are some tips for using keywords in your image alt attribute:
- Use relevant keywords: Choose keywords that are relevant to the subject matter of your image.
- Use descriptive keywords: Descriptive keywords can help give search engines a better idea of what an image is about.
- Use multiple keywords: You can use multiple keywords in your image alt attribute, but don’t stuff it with too many keywords. A good rule of thumb is to use a maximum of five keywords.
- Use keyword phrases: Keyword phrases can be more effective than single keywords. A keyword phrase is a group of two or more keywords that are relevant to the same topic.
- Use long-tail keywords: Long-tail keywords are keywords that are more specific and descriptive than shorter, more general keywords. They are usually three or more words long.
By following these tips, you can help improve your image’s SEO and make it more likely for people to find your image when they search for relevant keywords.
Schema markup is code (semantic vocabulary) that you add to your website to help the search engines return more informative results for users. When it comes to SEO, schema markup is another most important thing you can do to improve your website’s visibility.
Schema markup is used to create rich snippets in search engine results pages. Rich snippets are designed to give users more information about your content before they click on a result.
For example, if you search for “pizza” on Google, you’ll see results with titles, descriptions, and prices. This information is pulled from the website’s code using schema markup.
Schema markup is also used by voice search assistants, such as Google Assistant and Amazon Alexa. By adding schema markup to your content, you can help these assistants understand your content and provide better results for users.
In short, a schema markup is a powerful tool that can help improve your website’s SEO. Here’s what you need to know about schema markup and how to use it to improve your website’s SEO.
What are the benefits of using schema markup?
There are many benefits of using schema markup, including:
Improving click-through rates: Rich snippets in search results can improve click-through rates by making your listing more eye-catching and informative.
Increased voice search traffic: With the rise of voice search, it’s important to ensure your content is optimised for voice search assistants. By adding schema markup, you can help these assistants understand your content and provide better results for users.
Improved organic traffic: Schema markup can help improve your website’s organic traffic by making your listing more visible and informative in search results.
What are the different types of schema markup?
There are many different types of schema markup, but some of the most common are:
Product schema: This type of schema markup is used to provide information about a product, such as a price, reviews, and description.
Event schema: This type of schema markup is used to provide information about an event, such as the date, time, and location.
Article schema: This type of schema markup is used to provide information about an article, such as the author, date published, and description.
How to add schema markup to your website
There are two ways to add schema markup to your website:
- Manual: You can add schema markup to your website manually by adding the code to your website’s code.
- WordPress plugin: You can also use a WordPress plugin, such as All in One Schema.org Rich Snippets, to add schema markup to your website.
Once you’ve added schema markup to your website, you can test your code using Google’s Structured Data Testing Tool.
Schema markup is an important tool that can help improve your website’s SEO. By adding schema markup to your website, you can help search engines return more informative results for users and improve your website’s organic traffic.
Semantic tags are tags that give meaning to a piece of web content. They help search engines understand what a piece of content is about, and they can also help improve how content is displayed in search results.
Why are Semantic Tags Important?
Semantic tags are important because they help search engines understand the content on a web page. They can also help improve how content is displayed in search results.
When a search engine crawls a web page, it looks at the semantic tags to try to understand what the page is about. If a page has good semantic tags, it is more likely to rank well in search results.
Semantic tags can also help improve how content is displayed in search results. For example, if a page has the meta tag “keywords” set to “cat, dog, pet,” then the page is more likely to show up in search results for those terms.
How to Use Semantic Tags?
When creating content for your website, it is important to use semantic tags to help search engines understand what the content is about.
Here are a few tips for using semantic tags:
• Use relevant keywords: When you are choosing which keywords to use in your semantic tags, make sure that they are relevant to the content on your page.
• Use different types of semantic tags: There are a few different types of semantic tags that you can use. Meta tags, schema tags, and microdata are all different ways to provide information about your content.
• Use multiple semantic tags: You can use multiple semantic tags on a single page. This can help search engines understand the content on your page better.
• Use semantic tags in the right places: Make sure that you are using semantic tags in the places where they will be most effective. Meta tags should be used in the section of your page, and schema tags and microdata should be used in the section.
By following these tips, you can make sure that your content is properly tagged and that search engines can understand it.
There are a few different types of semantic tags that are used on the web, including:
An article tag is used to delineate a section of content on a webpage that is self-contained and could stand alone if necessary. This tag is usually used for blog posts, news articles or any other content that consists of a title and body.
The article tag is important for two reasons:
- It helps search engines understand the content on your page.
- It makes it easier for visitors to scan your page and find the information they’re looking for.
Here is an example of how an article tag would be used:
<section> tag defines a section in a document. Sections are generally used to group together related content, such as chapters in a book, or sections in a document. The
<section> tag is a new tag in HTML5, and is used to replace the <div> tag when grouping together related content. While the
<div> tag is still supported in HTML5, it is generally used for more generic grouping of content, while the
<section> tag is used for more specific grouping of content.
The purpose of the header tag in HTML is to provide a semantic heading for the document. The header tag is used to contain the document’s title, and can also be used to contain other important information such as the author’s name, the document’s keywords, and the document’s description.
The purpose of the footer tag is to provide information about the author of the document, copyright information, or links to related documents. In some cases, the footer tag may also be used to provide contact information or a site map.
The nav tag is used to create a section on a page that links to other pages or sections on the same page. The nav tag can be used to create a navigation bar, a menu, or a set of links.
The main tag in HTML is used to specify the main content of a web page. The content inside the main tag is typically unique to the page and is not repeated on other pages. This tag is also used to specify the main header, navigation, and footer content on a page.
The aside tag in HTML is used to denote content that is tangentially related to the main content of the page. This content could be a sidebar, ancillary information, or advertising. The aside tag is placed within the main content of the page, typically to the right or left, depending on the page layout.
Anchor text is the visible, clickable text in a hyperlink. It is the most important part of on-page SEO. The words used in the anchor text can determine the ranking of a website in search engine results pages (SERP).
<a href="https://scientyficworld.org/">Scientiyfic World</a> //Here Scientyfic World is the Anchor text
There are different types of anchor text:
- Exact match:
The anchor text is an exact match of the keyword you are targeting.
For example, if you are targeting the keyword “dog food”, your anchor text could be “dog food”, “dog food brands”, “best dog food”, etc.
- Partial match:
The anchor text is a partial match of the keyword you are targeting.
For example, if you are targeting the keyword “dog food”, your anchor text could be “food for dogs”, “healthy dog food”, “dog food recipes”, etc.
The anchor text is the brand name of the website or product.
For example, if you are targeting the keyword “dog food”, your anchor text could be “Purina”, “Iams”, “Pedigree”, etc.
The anchor text is a general, descriptive term.
For example, if you are targeting the keyword “dog food”, your anchor text could be “click here”, “read more”, “learn more”, etc.
- Naked link:
The anchor text is the URL of the page you are linking to
For example, if you are linking to www.example.com, your anchor text could be “www.example.com”, “example.com”, or just “example”.
Now that you know the different types of anchor text, let’s take a look at how to use anchor text for SEO.
When creating anchor text, you should keep the following in mind:
- Make sure your anchor text is relevant to the page you are linking to.
- Avoid using the same anchor text for every link. Instead, vary your anchor text so that it is natural and not repetitive.
- Use keyword-rich anchor text sparingly. Too much keyword-rich anchor text can appear unnatural and may be penalized by Google.
- Use branded anchor text when linking to your own website. This will help increase your brand awareness and click-through rate.
- Use generic anchor text when linking to external websites. This will help you avoid giving away too much link juice.
Now that you know how to use anchor text for SEO, put it into practice and start improving your SERP ranking today!
A paragraph tag is an HTML element that defines a section of text. The paragraph tag is used to create a block of text that is formatted as a paragraph. The paragraph tag is also commonly used to create spacing between blocks of text.
The paragraph tag is used to create a block of text that is formatted as a paragraph. The paragraph tag is also commonly used to create spacing between blocks of text. The paragraph tag is an HTML element that defines a section of text.
The paragraph tag is an HTML element that defines a section of text. The paragraph tag is used to create a block of text that is formatted as a paragraph. The paragraph tag is also commonly used to create spacing between blocks of text.
The paragraph tag is used to create a block of text that is formatted as a paragraph. The paragraph tag is also commonly used to create spacing between blocks of text.
By following these tips, you can make your website HTML pages optimized for SEO.
CSS (Cascading Style Sheets) is a style sheet language used for describing the presentation of a document written in a markup language. A style sheet is a collection of rules that tells a web browser how to display a document written in HTML or XML. CSS is used to style all HTML tags, including the document’s body, headings, paragraphs, and other pieces of text. CSS can also be used to style the display of table elements, grid elements, and images.
Although CSS doesn’t need any SEO optimisation it needed to be written correctly, because the wrong implementation of the CSS file could slow down your website which will definitely affect your site’s rank. So, let’s take a look at the CSS.
Keep these two things in your mind but you don’t need to follow them everytime.
- Make your CSS cleaner to make your website look cleaner and don’t add unnecessary CSS (like if it is not needed to increase the paragraph then don’t use the font-size style). This can slow down some times.
- Utilize media query section to make your site responsive.
Some people also ask a question.
Which one is better between Inline and external CSS in terms of SEO?
Well there is no definitive answer to this question as both inline and external CSS can be beneficial for SEO. It really depends on the specific website and what type of CSS will be most effective for that particular site. In general, however, external CSS is often seen as being more advantageous for SEO purposes since it can help to create a cleaner and more organized code. This can make it easier for search engines to index and crawl a website, which can ultimately lead to better search engine rankings. Additionally, external CSS can be cached by browsers, which can help to improve website loading times – another important factor for SEO.
How to minify js in code?
To minify your JS, you can follow these.
First, you’ll need to make sure that the page is accessible to search engine crawlers. This means ensuring that the page can be rendered in HTML and that all the content on the page is accessible to the crawler.
Second, you’ll need to optimize the page for the keywords you’re targeting. This means using the right keyword density, as well as making sure that your title tags and meta descriptions are effective.
Third, you’ll need to build links to the page. This can be done through guest blogging, forum posting, and other link-building strategies.
Finally, you’ll need to monitor the page’s SEO progress and make sure that it’s getting the traffic and rankings you want. This can be done through Google Analytics and other tools.
So, that’s all for this blog. If you found this blog useful, then share this with your friends too. If you want to add something, you can comment on that too.
See you in the next blog.